What the role does and how it differs from a CMO.
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What a Marketing Director does
A Marketing Director plans, coordinates and implements all marketing activity in your business using internal or external resources. They ensure the marketing strategy aligns with the company’s commercial objectives and coordinate the internal team where one exists.
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The difference from a CMO
The titles Marketing Director and Chief Marketing Officer are often used interchangeably because the roles are very similar. A company may choose one title or the other, but the underlying responsibilities are essentially the same.
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Key skills
The role requires industry expertise, campaign planning, marketing resource management, the ability to analyse and compare performance indicators from different reports, and the leadership needed to coordinate the marketing team.
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Can the role be external?
Although the role is often kept in-house, it can be outsourced when the business does not need someone full-time or has budget constraints. In the industry, outsourcing this role is more commonly described as working with a Fractional CMO.